Simple usability tests where users think out loud are cheap, robust, flexible, and easy to learn. Thinking aloud should be the first tool in your UX toolbox, even though it entails some risks and doesn't solve all problems.| Nielsen Norman Group
Rewriting pages from a popular website improved measured usability by 159%. Word count was cut to 54%; long pages were split into hypertext; Web writing guidelines were applied.| Nielsen Norman Group
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.| Nielsen Norman Group
Testing how well people understand a link's first 11 characters shows whether sites write for users, who typically scan rather than read lists of items.| Nielsen Norman Group
Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.| Nielsen Norman Group
Eleven years after discovering the F-shaped reading pattern, we revisit what it means today.| Nielsen Norman Group
For good UX, watch what users do, not what they say. Self-reported claims and speculations about future behavior are unreliable. Users do not know what they want.| Nielsen Norman Group
