Exploring Hegarty’s 10 Rules for Creativity - Areni Global
Tap into the genius of one of the great creative minds of advertising.| Areni Global
Tap into the genius of one of the great creative minds of advertising.| Areni Global
Areni Global convened a series of round tables to discuss the weighty matter of Gen Z and fine wine consumption.| Areni Global
The Luxury Strategies: In Conversation With Jean-Noël Kapferer an Emeritus Professor of Marketing at HEC Paris. He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Japan. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and most recently on prestige and luxury management. He is the ...| Areni Global
How do luxury brands cope with growth, given that their desirability stands on their inaccessiblity? Jean-Noël Kapferer and Pierre Valette-Florence wanted to know if international growth would hurt the image of luxury brands, so they analysed how 3,200 luxury consumers across six countries felt about 60 major brands.| Areni Global
Earlier this year, Areni Global ran a series of roundtables on how to attract a younger generation to wine. Top professionals came together to share their ideas about Gen Z and fine wine.| Areni Global
