Collect, unify, and enrich your customer data to optimize experiments, personalize buying journeys, and fine-tune marketing campaigns.| Website
Optimize any part of your tech stack with blazing-fast server-side A/B testing and feature management. Build better products, release features faster, and improve conversions reliably with VWO Testing - Server Side| Website
Website optimization is process of using strategies & experiments to improve performance of your website, drive traffic & increase conversions. Learn more.| Website
Design and deploy personalized experiences at scale. Target specific audiences with specific campaigns, and measure their impact throughout buying journeys.| Website
VWO Insights is a behavior analytics platform with a comprehensive suite of tools, including session recordings, heatmaps, surveys, form analytics, and funnel analytics. Enhance user experience and drive growth for both websites and mobile apps.| Website
Learn how VWO customers achieve higher customer engagement & site conversion rates through these real-life case studies & success stories.| Website
Free A/B testing duration calculator by VWO. Calculate how long you need to run an A/B test to achieve statistically significant results.| Website
Multivariate testing helps analyze the performance of multiple page elements in various combinations to understand which one leaves the highest impact. Learn more with examples.| Website
Optimize your mobile app with VWO's Mobile App A/B Testing tool. Test different versions of your app to see what works best for your users. Improve your app's conversion rate, engagement, and retention with data-driven decisions.| Website
Heatmap is a data visualization tool that helps businesses analyze how visitors interact with their website. Learn about types of heatmaps, when to use them, and more.| Website
Visitor behavior analysis(VBA) is a method of conducting qualitative research on the website behavior of its visitors. Learn more in this guide.| Website
VWO Testing, part of VWO Platform, helps you and run A/B, split, multivariate, and feature tests to optimize user experience & increase conversion rates across web, mobile, servers, and other devices.| Website
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It's also the day when Frans Riemersma and I release our annual update to the marketing technology landscape. You can download a hi-res JPG image or a hi-res clickable PDF of it.| Chief Marketing Technologist
Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results.| Google Marketing Platform
A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.| Website