Analyze and predict your Customer Lifetime Value (CLV) using our next-generation best-in-class CLV model.| Theta
This article was originally posted by Daniel McCarthy on his LinkedIn page. Written by Daniel McCarthy, CEO, Theta | January 2024 As those who know me know, I live and breathe CLV modeling, both as an academic and as co-founder of Theta. At Theta, we pride ourselves on developing and implementing the very best methodologies...| Theta
December 2023 In a previous post, we explored the fact that not all CLV models are created equal and the significant role this plays in achieving high accuracy in CLV calculations. For those who followed that discussion, it became clear that having a nuanced CLV model can help better capture the reality of a company’s...| Theta