Storytelling efficace: cos'è e come si fa - Raffaele Gaito
Brand storytelling, una tecnica comunicativa utilizzata da aziende e professionisti. Vediamo cos'è e come si fa con esempi| Raffaele Gaito
Brand storytelling, una tecnica comunicativa utilizzata da aziende e professionisti. Vediamo cos'è e come si fa con esempi| Raffaele Gaito
Ti suggerisco 10 libri sull'intelligenza artificiale da leggere per capirne meglio il funzionamento ed esplorare scenari future e i rischi che implicano.| Raffaele Gaito
2024| Pepperoni Hug Spot
[The auction for this Significant Object, with story by Alissa Nutting, has ended. Original price: 50 cents. Final price: $34.00. Significant Objects will donate the proceeds of this auction to 826 National.] I agreed to stay with Grandma through her … Continue reading →| significantobjects.com
[The auction for this Significant Object, with story by Dan Reines, has ended. Original price: $.50. Final price: $12.50. Significant Objects will donate the proceeds of this auction to 826 National.] I think it was Ted Spain’s to start with, … Continue reading →| significantobjects.com
[The auction for this Significant Object, with story by Susannah Breslin, has ended. Original price: 50 cents. Final price: $36.88] I reached my hand into the drawer, withdrew it, and looked at what lay in my palm. “ALL AMERICAN OFFICIAL … Continue reading →| significantobjects.com
Neuromarketing: cos'è, qual è il significato e come si utilizza questa scienza per conquistare e fidelizzare i clienti.| Raffaele Gaito
Parliamo di continuo di strategia, ma cos'è veramente una strategia di marketing? Te ne parlo, analizzando il suo schema costruttivo di base.| Raffaele Gaito
When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a lexicon of nearly 300 “emotional motivators” and, using big data analytics, have linked them to specific profitable behaviors. They describe how firms can identify and leverage the particular motivators that will maximize their competitive advantage and growth. The process can be divided into thre...| Harvard Business Review
