Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.| Nielsen Norman Group
Despite many weaknesses, interviews are a valuable method for exploratory user research.| Nielsen Norman Group
Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.| Nielsen Norman Group
Measure people's attitudes toward a user interface by a controlled vocabulary test: give users the list of product reaction words and asks them to select those that best describe the design.| Nielsen Norman Group
UX researchers use this popular observational methodology to uncover problems and opportunities in designs.| Nielsen Norman Group