In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is very likely the number 1 cause of startup […]| For Entrepreneurs
Unlock insider knowledge to drive growth and master every stage of the customer lifecycle, from conception to launch and beyond, with PMA's B2C Certified: Core.| learning.productmarketingalliance.com
Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| Product Marketing Alliance
The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product.| Product Marketing Alliance
Explore the top customer retention stats. Gain valuable insights to boost loyalty and drive business growth.| Semrush Blog