Stock images are used all over the web without a second thought. But how effective are they really? Would it be better to use real images? Or do people respond more to a nameless model's smiling face? In this blog post, we review a recent experiment where a generic stock portrait was pitted against a photo of a real person. We also drill down on what the test results might mean for your own online marketing campaigns.| MarketingExperiments
90% of consumers read reviews before visiting a business or make purchasing decisions. Here's how reviews affect purchasing decisions and SEO...| Testimonial Engine
| help.instagram.com
Social media refers to digital platforms that allow user interaction and sharing user-generated content through an online app for networking purposes| Search Engine Journal
Are you using infographics as part of your content strategy? You may be missing out on valuable digital marketing opportunities if not.| Search Engine Journal
A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.| Pew Research Center