When Google incorporated the Helpful Content Update (HCU) into its core ranking algorithms last March, it was pure carnage. Some sites lost as much as 80% of their organic traffic and it was all that SEOs could talk about for weeks. That’s why most of us can be excused if Google’s announcement that it would| SearchWorks.PH
By now, you’re probably aware of Google’s November 2023 and March 2024 Helpful Content Updates. The first one evolved its algorithms to reward what it perceived as webpages that had helpful content while striking down pages that it deemed lacking in this characteristic. The second one incorporated the November update to Google’s Core algorithms, making| SearchWorks.PH
Yesterday wrapped up the World of Search Conference (WOSCON) 2024, and for those of you who aren’t familiar, this event is organized by our good friend Kherk Roldan, a SEO from Surigao, and his team. For the second year straight, I had the privilege of being one of the speakers, and I tackled a topic| SearchWorks.PH
The year 2024 just keeps hitting the SEO world with big news after big news. Hot off the heels of the seismic March 2024 Core Update and the US launch of Google’s AI Overviews, we have another spicy situation on our hands. On May 24th, a significant leak of Google’s internal algorithm documentation was revealed,| SearchWorks.PH
While I’ve always been the complete opposite of a SEO hypebeast, there are times when you have to call a spade a spade and acknowledge that something big just went down. Between March 5th and April 19th, 2024, Google rolled out its most impactful update of the last decade and it marks an inflection point| SearchWorks.PH
Thursday, April 21, 2022| Google for Developers