Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend. Overuse of…| Moz
Can you actually rank category pages? There’s a crazy rumor in SEO that Google doesn’t like to rank category pages. Nothing could be further from the truth. If you search, you’ll find 100s or 1000s of examples that prove the opposite. What Google doesn’t like to rank are: Consider this category page for low-carb recipes ... Read more| Zyppy Marketing
Before I was inundated with the responsibilities of running a company and managing a few hundred emails a day, I used to spend a lot of time testing theories about how the search engines handled certain elements on a site or page. I'd test the engines to find answers to questions like: Does a…| Moz
Learn if and how anchor text influences search engine rankings in 2019.| SEO Blog by Ahrefs
Discover link opportunities and monitor link building efforts with Moz Link Explorer. This free backlink checker provides easy access to Domain Authority, Page Authority, linking domains, and more in just a few clicks.| Moz