Take a guess at filling in the blank here: _______ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let's discuss why... Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI. LLM| Chief Marketing Technologist
For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. It's obvious, right? By reducing the number of apps, you will save money, have a better user experience, and improve your governance control. The CFO's default answer to optimizing martech costs? Cut apps. The CIO's default answer to optimizing martech governance? Cut apps. Seems rational. But what if it wasn't necessarily true? Last week, on #MartechDay (May 7),| Chief Marketing Technologist
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It's also the day when Frans Riemersma and I release our annual update to the marketing technology landscape. You can download a hi-res JPG image or a hi-res clickable PDF of it.| Chief Marketing Technologist