Are you struggling to convert website visitors into paying customers? Do you feel your website could be performing better? If so, you’re not alone. The average website conversion rate across all industries is slightly over 2%. That means most website visitors leave without taking any action. This is where Conversion Rate Optimization audit (CRO) comes […]| Invesp
Reading Time: 2 minutesEditor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with […]| Invesp
The post-purchase experience in the eCommerce space is totally disjointed. This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out. Not even a follow up is done to see what […]| Invesp
Products aren’t sold off the shelves because they’re amazing and revolutionary. Having an ‘amazing product’ is no longer enough. I ran out of fingers when I counted the number of amazing products expected to sell, like hotcakes, but failed due to poor marketing. Think of Crystal Pepsi. Or Amazon Fire Phone. Or that Cheetos Lip […]| Invesp
There is no such thing as an impulse purchase. Just because something is “inexpensive” doesn’t mean it’s an impulse decision. Just because someone tends to purchase suddenly doesn’t mean they are making those decisions impulsively. They’ve gone through a purchase journey – may be faster than others, but they have. This customer thought that his […]| Invesp
Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.| Invesp - Conversion Rate Optimization Blog
Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on "The importance of lead nurturing" for latest| Invesp - Conversion Rate Optimization Blog
Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value? Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand. Check out our infographic “The importance of Referral […]| Invesp
Check out our infographic on “Online Shopping Personalization – Statistics and Trends” for the latest statistics on how online shopping personalization affects shoppers and how it can increase your ROI.| Invesp - Conversion Rate Optimization Blog
