Reading Time: 14 minutesMost online shoppers are goal oriented. Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties […]| Invesp
The average Shopping Cart Abandonment Rate of e-commerce websites is 65.23%, which means that shoppers didn’t complete the checkout process 65 times out of 100.| Invesp - Conversion Rate Optimization Blog
Certainly, there’s really no easy way when it comes to understanding your customer’s experience. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: If you go with customer journey maps, we highly recommend you […]| Invesp
What is Visual Hierarchy? Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e. g., menu icons—so users...| The Interaction Design Foundation
If your website visitors are not converting, then obviously, there is something stopping them.| Invesp
