Competitive advantage is the set of unique market factors that supports the sales of a company's product over the brands.| Glossary
Branding refers to the process of creating a unique and distinctive identity for a product, service, company, or individual in the minds of consumers.| Glossary
In brand extension strategy, a new product inherits the brand name of another established company brand to promote the new product.| Glossary
Decision making is the technique of creating alternatives with the aid of figuring out a decision and accumulating information.| Glossary