3C Analysis (Customer): How to Make Your Brand Something Customers Want
Why Slack was about to fail as a “group chat app”, how positioning increases perceived value, and how to make your brand something customers want:| Frontera
Why Slack was about to fail as a “group chat app”, how positioning increases perceived value, and how to make your brand something customers want:| Frontera
How LEGO came to the brink of bankruptcy, how a 35-year-old CEO saved it, and how to do company analysis for a successful positioning:| Frontera
Here's how a Harvard Professor helped McDonald's increase milkshake sales by 400% with the jobs-to-be-done framework. And how you can use it:| Frontera
How Brands Win newsletter distills the strategies behind great brands and gives you insights to use in your business. Join 10,000+ executives:| Frontera
How Rolls-Royce changed the aviation industry forever, why you have to ignore the competition to grow, and how to differentiate with value innovation:| Frontera
Ryanair started roasting its customers on social media. And their sales grew. Here's why it worked and how to value tradeoffs for your brand:| Frontera
How Ritz-Carlton became a luxury icon, why Steve Jobs made “impute” his marketing philosophy, and how to use the Halo Effect for a great brand:| Frontera
