Google is no longer phasing out third-party cookies. However… Google had initially announced plans to phase out cookies in 2020 and even began testing this phaseout in January 2024 by disabling third-party cookies for a subset of users. However, they have since changed their stance again and decided to continue supporting third-party cookies. Why does […]| Twipe
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Lately, more and more publishers are rediscovering the importance of branding. In an industry where audiences have endless choices and young readers are especially hard to reach, a strong brand does more than stand out. It creates trust, loyalty, and a sense of connection. Take The Economist—a brand that’s managed to stay relevant and grow […]| Twipe
Data from a recent INMA Subscriber Acquisition Master Class shows 22% of news companies participating use hybrid or dynamic paywalls. Here’s what that says about changes in the news industry.| International News Media Association (INMA)
Dynamic walls help publishers target readers and potential subscribers better, prompting a bump in subscriptions and revenue.| A Media Operator
Our 2-step framework to clearly communicate why users should convert into a paying subscriber.| The Audiencers
Conversion| marketing.piano.io
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