Email Marketing | The EmailOctopus Blog
Email Marketing | The EmailOctopus Blog
If you are still using Mailchimp, you must have received an email from them saying, “We’re discontinuing our Classic Automation Builder on June 1, 2025.” At first, this might just look like a product update email, but if you read it carefully, you’ll understand that this is being done to stop free users from using email […]| The EmailOctopus Blog
When it comes to email marketing, most people think of newsletters or those fancy marketing emails. However, the real strength of email marketing lies in automation. It’s a cost-effective way to keep your subscribers engaged, increase sales, and grow your business. Benefits of email automation Email automation is more than just a feature that allows […]| The EmailOctopus Blog
For nonprofits, email is one of the most effective communication channels for building relationships with supporters and connecting with donors. With email, you can share your story with the people who support your mission while spreading your mission to a wider audience. But in order for nonprofits to achieve their goals with email, they need […]| The EmailOctopus Blog
Email marketing is essential for most businesses. Moving email platforms can be difficult because it’s not often done and there aren’t any automated ways to do it. While this can be a tricky process, it is not impossible. The key is to create and follow a migration checklist to ensure every step is completed, reducing […]| The EmailOctopus Blog
Although email marketing is more cost-effective than other channels, such as performance marketing, it can still be expensive for those just starting on a limited budget. The good news is that email marketing can be done with a very small budget, and in this article, you’ll learn how. Importance of email marketing Before getting into […]| The EmailOctopus Blog
Klaviyo recently announced an automatic upgrade or downgrade for customers based on their “Active profiles” of subscribers. Some customers are pushed onto a bigger plan even though their list size stays the same, resulting in a big price bump. What’s “Active profiles”? An active profile in Klaviyo, is any profile/contact that can be emailed. There are […]| The EmailOctopus Blog
EmailOctopus was built to make email marketing cheaper and easier. Here on the blog, we help you make the most of the platform with email marketing tips and advice.| The EmailOctopus Blog
Whether it’s iMessage, Slack, or Twitter, GIFs are everywhere. They’ve evolved into a unique way to express feelings without words. Many businesses have also started using them in their marketing emails to express emotions and add personality. But before you start delighting your contacts with dancing cats, let’s discuss the do’s, don’ts, and best practices […]| The EmailOctopus Blog
Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, […]| The EmailOctopus Blog
Social proof has been shown to positively influence the purchasing behavior of potential customers. Here's how to use it in your email marketing campaigns.| The EmailOctopus Blog
