Here's how CCPA 2.0 (AKA CPRA) introduces rules meant to address the current ambiguity surrounding AdTech and Real-Time-Bidding (RTB).| AdMonsters
“Adjusting to the new regulatory landscape is the biggest issue facing the industry right now,” says Jessica B. Lee, Partner at Loeb & Loeb.| AdMonsters
Preparing for privacy regulations, along with the death of the third-party cookie is still as colossal a challenge as it was two years ago.| AdMonsters
Project Rearc About Project Rearc Project Rearc was launched in 2020 in response to the deprecation (or limitation) of third-party cookies and other identifiers, being disrupted by consumer privacy approaches taken by browsers, operating systems, and new privacy regulations across the globe. This taskforce is a global call-to-action for stakeholders […]| IAB Tech Lab
Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb & Loeb LLP outlines three things you need to know about CCPA.| AdMonsters
CPRA was put forward by the people behind the CCPA, with the goal of bridging the gap between the CCPA and GDPR, while providing consumers with more rights.| AdMonsters
Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the pay for privacy model, and where to go from here.| AdMonsters
