Crumbling Cookies and a Rotten Apple: A Rock and a Hard Place for Pubs - AdMonsters
Although the Chrome third-party cookiepocalypse is staved off for at least another year, pubs still need to build alternative solutions.| AdMonsters
Although the Chrome third-party cookiepocalypse is staved off for at least another year, pubs still need to build alternative solutions.| AdMonsters
First-party data can be made targetable as a cohort, rather than the current model which reaches people with sometimes ‘creepy’ hyper-targeted marketing.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
Focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do?| AdMonsters
