Updated Jan '25: Did you know you can create GA4 custom events without using Google Tag Manager? This guide shows you how.| Digital Marketing and Analytics | Root and Branch
This is a guide all about Google Analytics UTM parameters. Let's dig in to a practical explanation of GA4 UTMs.| Digital Marketing and Analytics | Root and Branch
As of July 2022, GA4 bounce rate does exist. But it's a very different metric from UA. Let's compare the two bounce rate metrics.| Digital Marketing and Analytics | Root and Branch
GA4 Explorations are advanced reporting features. Here's how to use segments, metrics, and dimensions in your Explorations.| Digital Marketing and Analytics | Root and Branch
Updated Jan 2025: Automatically collected events in GA4 are triggered by basic interactions. There are three of them.| Digital Marketing and Analytics | Root and Branch
Know the difference between Active Users vs. Total Users? How about New Users? Check out all things about GA Users here.| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
Setting up GA4 page timer tracking requires Google Analytics 4 combined with Google Tag Manager. Check it out.| Digital Marketing and Analytics | Root and Branch
GA4 custom dimensions are confusing for those who were comfortable with UA. The good news is they make sense once we review these 7 steps.| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity is a digital experience analytics tool that provides user insights. Here's how to set it up and use it.| Digital Marketing and Analytics | Root and Branch
You've likely heard that the free Google BigQuery integration is one of the benefits of GA4. Here's how to complete the GA4 BigQuery link.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch
User engagement is a new metric that did not exist in UA. Here's how to understand GA4 user engagement and the user engagement event.| Digital Marketing and Analytics | Root and Branch
The GA4 engagement rate tells you the percentage of quality traffic your site gets. Here's how to understand and use it.| Digital Marketing and Analytics | Root and Branch
When you see (not set) it means GA4 didn't collect all the data it needs. Here's what that means when GA4 landing page is not set.| Digital Marketing and Analytics | Root and Branch
Hi, I'm Zack Duncan. Welcome to Root and Branch. We provide digital marketing training and services focused on SEO, Ads, and Analytics.| Digital Marketing and Analytics | Root and Branch