Guidelines for usability test tasks: engage participants by writing task scenarios that are realistic, encourage an action, and don't give away how the interface should be used.| Nielsen Norman Group
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.| Nielsen Norman Group
Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.| Nielsen Norman Group
Nielsen Norman Group report describing information-seeking and content consumption behaviors; Presents findings from 3 major studies spanning 13 years| Nielsen Norman Group
Eleven years after discovering the F-shaped reading pattern, we revisit what it means today.| Nielsen Norman Group
Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" web pages.| Nielsen Norman Group