What is MMP? Why do you need one? What can an MMP offer you? Scroll through our definition of a mobile measurement partner to find out more.| adjoe
Explore insights from Platform Growth Director, Maria, who talks about how UA teams can overcome iOS challenges with the right ad solutions.| adjoe
Discover what casual games are in the mobile app economy. Explore key features, types of casual games, demographics & monetization methods.| adjoe
Discover which user acquisition KPIs to track & understand how to use this data to grow your app sustainably & stay ahead of the competition.| adjoe
When should advertisers invest more budget to leverage mobile gamer seasonality? We take a look at trends over different time periods.| adjoe
Tap into a new UA channel for your app. Advertise your app & grow with the right users, through the right inventory & ad formats.| adjoe
What is app lifetime value? How do you calculate LTV? Find out about why it matters in mobile marketing & how you can boost your LTV.| adjoe
Where do you start with optimizing your Playtime UA campaigns? Find out which tips have helped our advertisers tap into their target traffic.| adjoe
What is Daily Active Users DAU? Daily active users definition, how to calculate DAU, importance in app’s user acquisition & monetization 2025| adjoe
Discover all there is to know about mobile hypercasual games, including types of games, who’s playing them & how they make money.| adjoe