Understanding how social media advertising works is crucial for marketers and brands today. This post explains what you need to know.| Sprout Social
Looking to use peoples' natural instinct to "follow the crowd" to boost conversions? Start using social proof in your marketing—here's how.| Sprout Social
Learn how to build an effective influencer marketing strategy, what mistakes to avoid and how to find the right influencers for your brand.| Sprout Social
Learn what user-generated content (UGC) is, why it's important, and how to use it to grow your brand's reach and reputation on social media.| Sprout Social
Ready to level-up your approach to social media marketing? Here are the steps to develop a foolproof social media marketing strategy.| Sprout Social