Oh you secretive devil! The last thing you need is anyone finding out about your startup. Like competitors. Or customers.| A Smart Bear
Startups fail at biz dev because their proposals don't make sense to bigger companies. Here's how to adjust your approach.| A Smart Bear
A short pep talk I delivered to kick off a Three-Day Startup challenge event. And overwhelming confirmation that the lesson is correct.| A Smart Bear
It's lazy writing. It's boring and undifferentiated. Say something meaningful, specific, evocative, so your website wins, and you can be proud of it.| A Smart Bear
Why do startups typically fail? It turns out that "avoiding those things" is already a plan for success.| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
"MVP" is a selfish process, abusing customers so you can "learn." SLC is an alternate philosophy that results in fast, validated learning, that customers love.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear