Explore ideation in design thinking: a creative process for generating diverse solutions to complex problems, fostering innovation and collaboration.| The Interaction Design Foundation
Bias is the way humans interpret and evaluate information according to how it' s presented or perceived through the lens of their values and beliefs.| The Interaction Design Foundation
Prototypes are early models of a product that simulate its design and functionality. Prototyping is the experimental process of making prototypes.| The Interaction Design Foundation
Convergent thinking is an ideation mode that designers use to analyze, filter, evaluate, clarify and modify ideas they have generated in divergent thinking.| The Interaction Design Foundation
Empathize is the first stage of the design thinking process. Learn effective empathy in design: techniques, tools & examples.| The Interaction Design Foundation
Behavioral economics is a discipline that examines how emotional, social and other factors affect human decision-making, which is not always rational.| The Interaction Design Foundation
Assumptions are beliefs or views that designers hold about their users, in the context of use or the user goals.| The Interaction Design Foundation
User research is the study of target users and their requirements, to add realistic contexts and insights to design processes.| The Interaction Design Foundation
What is Marketing? Marketing is an intricate field that contains many processes, from advertising to conducting research studies on a target audience. Marketing is crucial for lon...| The Interaction Design Foundation
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.| The Interaction Design Foundation
Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions.| The Interaction Design Foundation