User acquisition (UA) is the process of acquiring new users for existing mobile applications. It’s a crucial aspect of any business because, without users, mobile games are useless. It involves a wide range of skills to grab potential customers and encourage them to use their apps. Business strategy should aim to grow its customers and […]| Priori Data
App engagement refers to how involved and active users are with a mobile application. It’s all about how much time they spend using it and how often they use different features within the app. Why is it so important? Well, think about it this way – app engagement gives us an idea of how well […]| Priori Data
In-app purchases have revolutionized the way apps generate revenue and have provided app developers with an alternative source of income. According to recent data, in-app purchases account for nearly 80% of all app revenue generated on the App Store. In this blog post, we will dive into the world of in-app purchases and explore its […]| Priori Data
