How does Google LightweightMMM work? We break down the core features of Google's open-source media mix modeling package.| Recast
Facebook Robyn is a popular Marketing Mix Modeling tool. It's open-source so anyone can see how it works, but we'll explain the statistics.| Recast
How does Uber Orbit work? We break down Orbit's methodology, how long it takes to run and how to action the MMM's output.| Recast
If there’s one thing everyone knows about statistics, it’s that ‘correlation is not causation’. Ice cream sales and shark attacks both rise in the summer, but one doesn’t cause another. The hot weather gets people both buying ice cream and swimming in the sea in greater numbers. If we’re advertising … Causal Inference: Where does it sit in the hierarchy of evidence? Read More »| Recast
Discover how to measure YouTube Ads effectively - explore various methods to find the right fit for your brand's needs.| Recast
Recast is built to be fully verifiable, update fully automatically (on a weekly cadence) and to be an actionable decision-making platform.| Recast