The AIDA Principle of Marketing Explained
Develop your understanding of how advertising messages influence consumer behaviour with our easy to read guide to the AIDA principle.| Media Studies
Develop your understanding of how advertising messages influence consumer behaviour with our easy to read guide to the AIDA principle.| Media Studies
Learn more about demographics and the very blunt division of people into broad and easily measurable segments.| Media Studies
An introduction to David Hesmondhalgh’s The Cultural Industries, including definitions of the key terms and concepts.| Media Studies
Interested in learning about the state of Instagram Reels this year? Check out our roundup of the 30+ most important Instagram Reels statistics you need to know…| Adam Connell
Feature-length films and 30-second advertisements are mainly driven by two narrative codes. This brief guide will take you through both.| Media Studies
Media Production and Control| Media Studies
Find out more about the codes and conventions of different media forms.| Media Studies
The Uses and Gratifications Theory attempts to explain why we deliberately choose to engage with certain texts and the gratifications they provide.| Media Studies
