Super Bowl LIX From Tailgates to Retail Trends By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: The Super Bowl continues to hold a significant place in American culture, rivaling major holidays such as Father’s Day and Halloween in terms of participation. The 2025 survey by Prosper Insights & Analytics highlights […]| Medill Spiegel Research Center
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: Generative Artificial Intelligence (AI) is transforming how consumers and businesses interact with technology, offering new opportunities for personalization, efficiency, and creativity. A recent survey by Prosper Technologies provides […]| Medill Spiegel Research Center
Executive Summary: The Hispanic population in the U.S. shows unique demographic trends and behaviors, significantly influencing household dynamics, spending habits, and media consumption, which are important for retailers to consider for targeted marketing strategies. The percentage of Americans identifying as Hispanic has increased to 17.0% in 2024 from 14.5% in 2020, with an average age […]| Medill Spiegel Research Center
