View Recast's suite of forecasting, insights, optimization, and goal-tracking tools. All powered by a best-in-class Media Mix Model.| Recast
How do we judge our model’s ability to accurately predict what our customer’s performance will be? This turns out to be somewhat complicated.| Recast
What is incrementality? It's about measuring what actions would not have happened without a specific intervention. For example if you spend money advertising a product, you need to know how many people bought that product because of the ad.| Recast
Combining MMM with Conversion Lift Studies offers a clearer insight into marketing efficiency. But how do they enhance the accuracy of MMM?| Recast
Highlighting the importance of transparency & minimizing bias in Marketing Mix Models (MMM) with systematic and unbiased parameter selection.| Recast
At Recast I have the privilege and challenge of introducing advanced statistical concepts to people who have a strong desire to be more data driven, but who do not have much of a background in formal statistics. While word has gotten out that “statistical significance” isn’t all it’s cracked up … Why R-squared is worse than useless Read More »| Recast
Much has been written about iOS14, but far less ink has been spilled on the iOS15 software update and its impact on emails.| Recast
If you’re seeing that MTA is less and less effective, and you have your eyes on MMM, here's what you need to know.| Recast
Schedule a Demo Plan, experiment, validate, and optimize marketing performance in a rigorous and transparent platform. Learn how Recast’s MMM, GeoLift and dashboard tools can help your team engage in a cycle of testing and iteration towards stronger marketing performance. Not ready for a demo? You can always reach us at: info@getrecast.com … Read More »| Recast
Why is the problem of validation so difficult in the context of MMM? Let's break down the challenges present and how to overcome them.| Recast