Japanese car manufacturer decides not to extend TOP partnership with IOC but will continue to support athletes.| SportsPro
The Japanese electronics titan ends its 37-year long partnership after reviewing ‘how sponsorship should evolve’.| SportsPro
SportsPro addresses the state of play, answers the main questions, and identifies the real opportunities concerning AI.| SportsPro
From Paris 2024 breathing new life into the Olympics to Netflix making its long-awaited entry into live sports, there are plenty of stories to reflect on from the past 12 months.| SportsPro