Tap into online conversations and uncover consumer insights through social listening. Learn strategies for effective social media monitoring.| Product Marketing Alliance
Discover diverse use cases tailored to customer needs. Boost sales by showcasing your offering's versatility and value in real-world scenarios.| Product Marketing Alliance
This is the year of advocacy marketing. Don’t just take our word for it - we've got 19 advocacy marketing statistics to back us up.| SocialToaster | Enterprise Social Media Advocacy
Awesome news: the State of Product Marketing Report 2024 has arrived - and it’s bigger and better than ever.| Product Marketing Alliance
While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated.| Product Marketing Alliance
Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation.| Product Marketing Alliance
Learn, innovate, and drive more successful customer marketing strategies as a product marketer.| certified.productmarketingalliance.com
Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative.| Product Marketing Alliance
The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there's a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.| Product Marketing Alliance
Here’s a selection of just some of the best tools on the market you can use to elevate your email marketing, each of which have been approved by PMA.| Product Marketing Alliance