prioritizing certain elements within brand storytelling can convert current customers into supportive advocates: Consistency and authenticity, Knowing your audience, Communicate the problem you solve, and Connect with your community.| Customer Marketing Alliance
While marketing science, or consumer psychology as it is sometimes known, is a mammoth subject in and of itself, this article aims to cover some key principles relevant to customer marketing.| Customer Marketing Alliance
Storytelling in marketing is a great way to connect with audiences and make something memorable out of your brand that’ll stick in the minds of your customers. We’ve put together an introduction to brand storytelling to set you up on the right track.| Customer Marketing Alliance
Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons).| Customer Marketing Alliance
50% of B2B buyers are more likely to purchase if they connect emotionally with the company. Learn how to build and tell your brand story well.| Marketing Alliance
