Inspired by the Google leaks earlier this year, I’ve had a hypothesis that the HCUs (Helpful Content Updates) — part of Google’s core ranking system since March 2024 — are about something almost completely separate from Google’s messaging, and most SEOs’ tactical understanding.| Moz
What are rich results?| search.google.com
This week I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future and what we as content creators and search marketers need to know.| Search Engine Roundtable
None of what I write in this newsletter is about sowing doubt or "hating," but a sober evaluation of where we are today and where we may end up on the current path. I believe that the artificial intelligence boom — which would be better described as a generative AI boom| Ed Zitron's Where's Your Ed At
The good folks at Sonata Insights recently analyzed Datos' clickstream panel to uncover consumer search behavior insights in the "age of AI". If you're in| SparkToro
You can use Organization markup to let Google know administrative details about your organization, for example, address, contact information, and business identifiers.| Google for Developers
You can use profile page structured data to help provide information about the people and organizations on your website.| Google for Developers
Discover how adding breadcrumb markup to your web pages can help users understand and explore your website more effectively.| Google for Developers
Google crawlers discover and scan websites. This overview will help you understand the common Google crawlers including the Googlebot user agent.| Google for Developers
Schema.org Type: Person - A person (alive, dead, undead, or fictional).| schema.org
Google uses structured data markup to understand content. Explore this guide to discover how structured data works, review formats, and learn where to place it on your site.| Google for Developers
Explore the structured data-powered features that can appear in Google Search, including examples of how they appear in search results. Learn how to add structured data to help your site display in rich results on Google Search.| Google for Developers
When you add video structured data, you can make it easier for Google to find your video and influence information that's shown in video results on Google, such as the video's thumbnail image, title, and description.| Google for Developers
