Dotbot is our web crawler. Dotbot is different from Rogerbot, which is our site audit crawler for Moz Pro Campaigns. The data we collect through Dotbot is surfaced on this site, in Moz tools, and is also available via our Links API.| Moz
Wondering how you can improve your Spam Score? In this guide, you’ll learn how to investigate your site’s Spam Score in an effort to better understand how you can impact it.| Moz
Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend. Overuse of…| Moz
Struggling with duplicate content harming your SEO? Learn how canonical tags clarify the preferred page for search engines to boost rankings and simplify indexing.| Moz
MozBar is a free browser extension that helps you perform SEO research on the go. Quickly assess the strength and authority of any website, easily spot technical issues, and analyze any domain with this easy-to-use toolbar.| Moz
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in SERPs and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.| Moz
Spam Score represents the percentage of sites with similar features we've found to be penalized or banned by Google. Our machine learning model identified 27 common features among the millions of banned or penalized sites.| Moz
A redirect sends users (and search engines) to a different URL from the one they originally requested. 301, 302, and meta refresh redirects are the most common. There are several ways to set up redirection, read more to see which is right for you.| Moz
This is a meta description — a HTML element that summarizes a web page. While not directly tied to rankings, descriptions can affect CTR. Go on, click!| Moz
