What Is Conjoint Analysis & How Can You Use It? | HBS Online
Conjoint analysis is a highly effective means of market research, capable of informing a company’s pricing strategy and product development.| Business Insights Blog
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Conjoint analysis is a highly effective means of market research, capable of informing a company’s pricing strategy and product development.| Business Insights Blog
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Your customers’ willingness to pay reflects the maximum price they'll pay for a good or service. Here are tactics to help you calculate WTP.| Business Insights Blog
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