App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.| AppsFlyer
What is an app icon, and why is it important? Check the best practices to follow & the design specifications for Apple app store & Google play store.| AppsFlyer
With millions of apps available in app stores, ASO marketing should be the foundation of your app's acquisition strategy. Here's all you need to know.| AppsFlyer
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On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.| Nielsen Norman Group