Trends are a key part of TikTok's allure, making it essential to weave them into your TikTok strategy. Here's how to do it.| The Shelf, a Data-First Influencer Marketing Company
Influencer marketing is evolving fast. In 2025, creators are taking on bigger roles—shaping industries, driving credibility, and forming deeper brand partnerships. Explore the four biggest creator trends redefining influencer marketing this year and how brands can stay ahead.| The Shelf, a Data-First Influencer Marketing Company
So, the type of content you post depends on the social media algorithms - whether the interest graph or the social graph powers your feed.| The Shelf, a Data-First Influencer Marketing Company
Discover how the Interest Graph is reshaping content discovery, shifting consumer behavior, and helping brands build authentic connections. Learn how to create scroll-worthy, trust-building content that resonates and converts.| The Shelf, a Data-First Influencer Marketing Company