It’s Time to Go Where the New Consumers Are Congregating - Areni Global
Instead of one more formal wine tasting, consider a fourth space event.| Areni Global
Instead of one more formal wine tasting, consider a fourth space event.| Areni Global
He’s one of the advertising world’s living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine. He talks to Areni Global about the power of creativity, and it takes to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way.| Areni Global
The Luxury Strategies: In Conversation With Jean-Noël Kapferer an Emeritus Professor of Marketing at HEC Paris. He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Japan. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and most recently on prestige and luxury management. He is the ...| Areni Global
How do luxury brands cope with growth, given that their desirability stands on their inaccessiblity? Jean-Noël Kapferer and Pierre Valette-Florence wanted to know if international growth would hurt the image of luxury brands, so they analysed how 3,200 luxury consumers across six countries felt about 60 major brands.| Areni Global
Understanding fine wine’s future consumers to build tomorrow Any sector that wants to stay relevant must invest in their...| Areni Global
Earlier this year, Areni Global ran a series of roundtables on how to attract a younger generation to wine. Top professionals came together to share their ideas about Gen Z and fine wine.| Areni Global
Areni Global brought key figures from the Nordics and Baltics together to discuss the future of fine wine. Here's what they discussed. The Future of Fine Wine Helsinki.| Areni Global
