Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers.| Product Marketing Alliance
Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
Crush your next competitive intelligence project.| Product Marketing Alliance
Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight.| Product Marketing Alliance
Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact.| Product Marketing Alliance
Learn how to build successful Customer Advisory Boards with our certified online course. Turn customer insights into actions to drive business success.| certified.productmarketingalliance.com
Irrelevant marketing is aggravating, am I right? How many times in the last week have you seen an ad that just was not meant for you? Maybe it was for a different location, or for a product you would just never buy.| Product Marketing Alliance
Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most.| Product Marketing Alliance
Discover proven personalization tactics to keep users engaged and drive conversions. Click to unlock powerful strategies.| Product Marketing Alliance
When a customer stops subscribing to a product, or a service, it’s referred to as customer churn. While this is primarily used in the world of SaaS, the principles behind churn detection, calculation and strategy can be applied to product subscriptions too.| Customer Success Collective
Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer.| Product Marketing Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Product Marketing Alliance
Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies.| Product Marketing Alliance
In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success.| Product Marketing Alliance