What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…| WordStream
What is Google Ads and how does Google's advertising system work? This helpful infographic shows how the Google ad auction works from top to bottom.| WordStream
Whether you're doing SEO or PPC, keyword search volume, or the number of people searching for a keyword in a given time period, is one of the most crucial metrics to understand so you can maximize traffic. Find out everything you need to know about keyword search volume.| WordStream
Intent marketing is everything this year! Learn why addressing user intent is so important in both content marketing and paid advertising in 2017 and beyond.| WordStream
People don't buy products, they buy emotions! Here are the 120 best marketing words and phrases to write influential, emotional copy.| WordStream