Take inspiration from the HubSpots of the world and you're basing your content strategy on the tactics that worked five years ago.| Animalz
Wirecutter carved out a $150-million niche by understanding one core tenet of content marketing: opinions are not optional.| Animalz
BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports and emails.| Animalz
Ryan is the Content Director at Ahrefs and former CMO of Animalz.| Animalz
Great writing is clear thinking. Discover the 10%, 30%, 90% framework we use for writing world-class article outlines.| Animalz
Thought leadership is powerful, persuasive, and totally misunderstood. Here's our process for getting started.| Animalz
There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meandering “ultimate guides” and formulaic “7 ways” listicles. Similarities between blog posts chasing the same keywords are unavoidable—there’s... Read more »| Animalz
Nearly all SaaS companies use content to generate leads, but that’s usually where the collaboration between content and sales ends. The content team has a job to do, the sales team has a job to do—each works independently of the other. Animalz is a small (but growing) company, and for the last 18 months or... Read more »| Animalz