Google doesn't always make it easy, but you CAN create a report for GA4 events. Here is the fastest way to do it, plus other options| Digital Marketing and Analytics | Root and Branch
Know the difference between Active Users vs. Total Users? How about New Users? Check out all things about GA Users here.| Digital Marketing and Analytics | Root and Branch
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Microsoft Clarity is a digital experience analytics tool that provides user insights. Here's how to set it up and use it.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch