Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals.| Optimizely
Content Marketing Platform brings teams together on a single platform to share plans, collaborate on assets and flawlessly execute campaigns.| Optimizely
Web analytics is the measurement of data to understand user behavior across web pages. So, businesses can optimize site performance and improve user experience.| Optimizely
A content management system, aka CMS, is software used to manage content, allowing multiple contributors to create, edit and publish.| Optimizely
A value proposition is the essence of the value that your product or service provides to the customer. It is a promise of the benefits that you deliver.| Optimizely
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google.| Optimizely
Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business.| Optimizely
Use LinkedIn self-service ads to reach more than 1 billion users worldwide. Build effective ads that target your audience with helpful formats & budget management.| business.linkedin.com
| analytics.google.com
The conversion rate is the number of conversions divided by the total number of visitors.| Optimizely
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here!| Optimizely