A sales funnel is a visual metaphor for the path taken by a potential customer as they move towards becoming a customer.| Optimizely
Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business.| Optimizely
A call to action (CTA) is a prompt on a website that tells the user to take some specified action like a button or a link.| Optimizely
The conversion rate is the number of conversions divided by the total number of visitors.| Optimizely
Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.| Optimizely
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here!| Optimizely