Buyer personas can help you a lot in your marketing efforts, but it's vital to know what to include in your research. If you want to learn how to create buyer persona you are in the right place!| Brand24 Blog
Say hello to the refreshed Comparison Tab in Brand24, designed to give you unparalleled insights into your brand's performance in relation to your competitors.| Brand24 Blog
Which key social media metrics should you track? There are 15 of them. Read how to measure and track them!| Brand24 Blog
NPS (Net Promoter Score) is one of many research metrics used in marketing. NPS is used to measure the willingness of customers to recommend a company's products or services to others. Here's everything you need to know about the metric.| Brand24 Blog
Conducting a SWOT analysis is one of the first steps to building a business strategy. Today you will learn what SWOT is, find some examples, and download a ready template. What are your strengths, weaknesses, opportunities, and threats?| Brand24 Blog
Improve your social media performance with insights on tracking metrics and setting goals. Learn about reach, sentiment, and engagement analysis.| Brand24 Blog
Discover the strengths and weaknesses of your business rivals and be one step ahead of them by using AI competitive analysis!| Brand24
Doing a competitive analysis is not so difficult! Follow these eight steps to prepare your business for market challenges!| Brand24 Blog
What is sentiment analysis, and why should you care? This ultimate guide has everything you need to know. Check it!| Brand24 Blog
What is brand awareness? Here's everything you need to know about it! Check the guide and 9 steps to build a robust brand awareness strategy!| Brand24 Blog
