First-price and second-price auctions are not the only ways to do business in AdTech anymore, with a hybrid model becoming increasingly popular.| Clearcode
Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns. They are actually comprised of many different components that work behind the scenes, each playing a key role.| Clearcode
Publishers use supply-side platform to sell their inventory. But what are the main components and features of an SSP? Our infographic reveals all.| Clearcode