Lead nurturing is the building of relationships with individuals who are not currently ready to buy leads. Read why it is important in pandemic for your business.| UnboundB2B
In our first post on this topic, we examined why marketing is generating too few sales-ready qualified leads and our solution to the problem; marketing must take on the responsibility of pre-qualifying leads to a higher level prior to passing them along to sales. Remember, sales resources are expensive and precious resources that we want …| Online Marketing Institute