Why Purchase Intent is the Most Important Metric for CPG
You can’t control the number of consumers that pass your product on the shelf, but you can control the percentage of them that find and buy the product.| SmashBrand
You can’t control the number of consumers that pass your product on the shelf, but you can control the percentage of them that find and buy the product.| SmashBrand
Consumer demand for sustainable packaging is on the rise. Learn what that means for your brand and how to implement eco-friendly packaging that consumers want.| SmashBrand
Let's design Amazon business model canvas, to understand how the largest retailer on the planet works and where its money come from. Check it out!| Business Model Analyst
Brand repositioning requires significant understanding before you can begin the process. This complete guide will teach you all about repositioning a brand.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
Learn how to build a brand in 10 steps: 1. Define business goals and values; 2. Research target audience; 3. Analyze competitors; and others.| Hostinger Tutorials
