There's more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.| SmashBrand
Brand stretching will either be the best or worst decision your brand makes. In this complete guide, you will discover the best time and way to stretch a brand.| SmashBrand
What is a brand value proposition and how can companies leverage them as tools in their marketing? Here's how to build a brand value prop with real examples.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
Coca‑Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.| HISTORY